"Cod. 13392 / Administração / Capa dura / Cod. 9048 / administracao / capa dura / livro acompanha cd, livrosemi novo com capa dura em excelente estado, laterais das paginas limpas, capa novissima. /; this is a comprehensive book on strategic management with a focus on competitiveness and globalisation. The authors clearly, thoroughly and methodically discuss the strategic management theory and concepts and provide interesting insights, concepts, tools and perspectives for effective strategy formulation and implementation; the book is well written, well presented and has several useful and helpful case studies that reinforces the concepts and ideas presented in the book. It is very practical and with many good examples. I would recommend strategy consultants and senior business exe"